Insights
Writing about data work as it actually goes.
Practical writing on warehouses, pipelines, modelling and reporting — the decisions that turn out to matter, and the ones that do not.
The Divergence Point
Where the numbers stop agreeing, and what to do about it. One email a month on data quality, reconciliation and building warehouses that survive contact with a real business. No recycled LinkedIn posts.
Tell me what is broken.
A short call is usually enough to tell whether this is a two-week fix or a two-month one — and whether I am the right person for it.